Overall Increases Show Improvement in Market Conditions
RE/MAX of New England is pleased to announce several key success factors which marked 2012 as a year of recovery in the housing market – an overall increase in volume of home sales, total transactions, Agent productivity, and the launch of proprietary technologies.
In New England, RE/MAX Agents were involved in 33,369 transaction sides, an increase of 18.1% over 2011. The 2012 New England sales volume for RE/MAX Agents was $8,132,829,983 up 21.1% from last year. Agent productivity within the RE/MAX of New England network rose 6% to an average of 13 transaction sides per Agent*.
Across New England, RE/MAX outperformed the competition in Agent productivity**. In Massachusetts, RE/MAX completed 11 transactions per Agent, three more than their nearest competitor; in Connecticut, RE/MAX completed 15 transactions per Agent, three more than the closest competition; in New Hampshire, RE/MAX completed 17 transactions per Agent, almost double their nearest competitor at nine; in Rhode Island, RE/MAX achieved 14 transactions per Agent twice that of their nearest competitor; and in Maine, RE/MAX completed 15 transactions per Agent, just one more than their competition.
These significant improvements and milestones came under the new leadership of Executive Vice President and Regional Director of RE/MAX of New England, Dan Breault, who started his new role in May of 2012. Dan is a demonstrated leader growing RE/MAX’s market share in Indiana by more than twenty-five percent and Agent productivity by thirty-eight percent in a down economy. He brings decades of leadership, sales and major brand experience to the New England market.
“These signs of improvement are incredibly exciting for everyone at RE/MAX of New England,” said Breault. “The past few years have been a challenging time for all of our Agents, but the numbers confirm that we have successfully led the way through these tough times and are maintaining our position as the most productive sales force in the industry.”
Also an important milestone in 2012 was the official introduction of Integra Enterprises Corporation. Integra is the largest sub-franchiser of RE/MAX, LLC, representing approximately 30 percent of RE/MAX franchises worldwide. More than 27,000 RE/MAX Agents fall under the umbrella of Integra, including all 2,725 RE/MAX Agents in New England. Despite operating in more than 30 countries internationally, this family-run, privately-held company based in Toronto,Ontario,Canada has maintained a low profile in the international business community, instead choosing to focus on enhancing the RE/MAX brand name.
Entering its 33rd year in business in 2012, Integra moved forward with an aggressive growth strategy to shake up market share in New England. Their goal was to double existing market share, further growing the RE/MAX name. Integra took the first step toward this goal by completing the largest conversion in New England to date. ERA Andrew Realty, with 70 experienced Agents in two offices in Medford,MA and Stoneham,MA, joined Integra under the name RE/MAX Andrew Realty Services.
In addition, RE/MAX of New England also experienced an increase in franchise growth through several significant mergers and acquisitions. Most notably, RE/MAX Heritage and RE/MAX Leading Edge, both in Massachusetts, united to create one of the largest real estate company’s in that state. Keeping the name RE/MAX Leading Edge, the offices’ combined market share now makes them the number five real estate company in Massachusetts and the number two franchise within RE/MAX of New England in volume, transactions, and Agent count.
Also, RE/MAX Valley Shore in Old Saybrook, CT merged with Genovali Realty holding number one market share within Old Saybrook. In Maine, RE/MAX By The Bay successfully expanded into Portsmouth, NH adding 20 seasoned Agents to their company and further strengthening their footprint within that territory. In Manchester, VT, Battenkill Real Estate transitioned into RE/MAX Four Seasons after operating as a private real estate office for more than 25 years. All of these accomplishments furthered strengthened Integra’s vision to expand within the New England market.
RE/MAX of New England also made significant strides in utilizing the newest industry technologies. At the start of the year, remax.com was re-launched allowing users to have a more intuitive, personalized online experience and giving home buyers and sellers direct access to the things that matter most –thousands of listings with the ability to build a customized consumer experience. Differentiating itself from other real estate franchisors, RE/MAX was the first to incorporate the new Real Estate Network powered by ListHub in a mobile app format, while still offering its consumers the ability to search for homes across the country through traditional MLS data.