RE/MAX rolls out 2013 national ad campaign


Real estate franchisor RE/MAX will continue its “For All the Things That Move You” national ad campaign in 2013 using an integrated strategy that includes network and cable television, radio, print, digital and social media.

A TV ad campaign that debuts Feb. 25 will feature three 30-second ads, two 15-second spots and one Spanish language ad that will air throughout the U.S.

RE/MAX says creative agency R&R Partners of Las Vegas and media buying agency Carat will help it “maintain a consistent presence throughout the year” with “year-round visibility.”

The franchisor says it intends to maintain its leading national television “share of voice” among real estate companies, which the company claims to have held on to since 2002.

Rival franchisors Century 21 and Coldwell Banker are also seeking to raise brand awareness on TV.

After suspending national TV advertising in 2009, Century 21 returned to the medium with a splash last year, running a Super Bowl ad and spots during the Olympics. Saying last year’s Super Bowl ad helped drive traffic to its website, Century 21 also bought spots before and during this year’s game.

Coldwell Banker’s “Blue Carpet” ad campaign includes 30-second TV spotsairing nationally during music, movie and TV award shows.

According to a survey taken last year, Century 21, RE/MAX and Coldwell Banker are the most recognized real estate brand names used by brokerages. The survey was commissioned by Century 21 and conducted by Millward Brown, a global brand research company.

The new RE/MAX TV ads highlight the “things” that trigger consumers to buy and sell homes.

“The TV spots capture the individual style of consumers from every walk of life, and convey the pride and honor felt by RE/MAX agents who help consumers find a house they can call their home,” said Mike Ryan, RE/MAX’s executive vice president of global communications and branding, in a statement.

To reach the brand’s global market, print and digital ads will be translated into Spanish, Italian, Portuguese, Hindi and Mandarin Chinese.

RE/MAX, which has a partnership with Homes.com, had the most-visited real estate-related website of any real estate franchise in January with 3.99 million total visits, according to Experian Marketing Services.

Join Us In Welcoming Our Newest Member !

Please join us in welcoming Erik Williams to RE/MAX Destiny.                                                                                        Erik is a lifelong resident of Massachusetts, Erik Williamsearning his undergraduate degree in business from Boston University and his MBA from Babson College. Erik joined the Cambridge real estate community in 2011 and prides himself on his open and consistent communication, creative problem solving skills and empathy. His past clients have found him to be an effective negotiator and a natural leader, assuring that transactions go smoothly and favorably.

Erik enjoys the vibrancy and energy of city life and takes frequent advantage of the great restaurant scene and cultural offerings. Erik is also passionate about the environment and sustainable building practices and has completed graduate work at the Boston Architectural College. He stays current with the constantly evolving field of real estate through frequent participation in continuing education and professional development. Erik brings all of his academic and professional experiences together to provide his clients with a well-rounded real estate perspective. Erik is a member of the Boston Society of Architects and the Friends of Fresh Pond.

When asked why he joined Erik said, “I joined RE/MAX Destiny to better serve my clients. RE/MAX provides all the tools and support to make me more productive and to provide an even higher level of service to my clients. My most important goal is client satisfaction and RE/MAX Destiny supports me in delivering on it.”

RE/MAX.com Remains Most-Visited Real Estate Franchise Site

WebCompetitorChart_Hitwise-20122/12/13 – Averaging more than 4 million consumer visits a month, remax.com remained the most visited U.S. real estate franchise website in 2012. And that’s good news for RE/MAX agents who have received more than 12 million free leads from the site since 2006.

Data provided by Experian Hitwise shows that remax.com attracted 52.5 million visits – nearly 28 percent more than the nearest competitor, century21.com, and more than twice as many as fifth-place kw.com.

The remax.com traffic was up nearly 6 percent over 2011 when it also outdistanced all other U.S. real estate franchise websites.

Download the 2012 comparison chart (JPGPDF) showing remax.com ahead of nine competing websites, including coldwellbanker.com, weichert.com and prudentialproperties.com.

Consumer visits to remax.com are bolstered by RE/MAX advertising, principally on TV. The visits, in turn, generate free leads for RE/MAX agents that are distributed through LeadStreet.

Since Hitwise introduced the total-visits metric in November 2009, remax.com has been No. 1 among real estate franchise websites 36 of 38 months through Jan., 2013. Experian Hitwise has the world’s largest sample of online consumer behavioral and search intelligence, and monitors more than 10 million U.S. users.

RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.

Dramatic 2012 Sales, Volume Increases at RE/MAX

                                                                              remax

February 12, 2013 – With a housing recovery in full swing, RE/MAX LLC experienced significant improvement in closed transactions and sales volume in 2012. In the U.S., RE/MAX agents were involved with nearly 840,000 transaction sides, an increase of 12% over 2011. The 2012 U.S. sales volume for RE/MAX agents was $165 billion, up 18% from last year. Most importantly, individual productivity within the RE/MAX network rose 15% to an average of 16.3 transaction sides per agent.

“For several years in a row, RE/MAX agents have averaged more sales than other agents. Again in 2012, RE/MAX agents closed more real estate deals than agents with any other brand,” said Margaret Kelly, RE/MAX CEO. “It’s clear that the advanced tools and technology resources RE/MAX offers makes our agents the best prepared to assist home buyers and sellers in this recovering market.”

Since 1997, closed transaction sides in the RE/MAX organization have never fallen below 1 million and have never been exceeded by any competitor. Worldwide in 2012, RE/MAX transaction sides rose 8.4% to 1.3 million and sales volume was up 10.1% to $296 billion.

RE/MAX saw franchise sales growth in 2012, as well. The global franchisor added 739 new franchises and six new countries, including mainland China. RE/MAX ended the year with a country count of 89, an international presence greater than any of its competitors.

In addition to residential performance, nearly 440 commercial offices and divisions increased their transactions by 8.4% and sales volume by 17.4%.

“RE/MAX adapted to the market over the last few years, and trained our agents to succeed. That training paid off, and our agents are now the best positioned for a real estate market that is coming back strong,” Kelly added.

Industry recognition also came to RE/MAX in 2012. For the 10th time in 14 years, RE/MAX, LLC was recognized as the #1 real estate franchisor in Entrepreneur magazine’s 34th annual “Franchise 500.” For the 4th year in a row, RE/MAX earned the top real estate ranking in the Franchise Times Top 200 survey, and was named one of the “Top 50 Franchises for Minorities” by the National Minority Franchising Initiative through the World Franchising Network.

Last year also saw the launch of a redesigned consumer-facing website, remax.com, which is the first real estate franchisor to provide consumers with a personal, consistent web experience across desktops, tablets, and smartphones. Remax.com has been the most visited real estate brand website for the last 3 years according to Experian Hitwise.

As part of the RE/MAX system, brokers and agents have access to comprehensive professional training from the award-winning, on-demand RE/MAX University, as well as technology resources like the RE/MAX Mobile Suite, RE/MAX LeadStreet® and the online customizable marketing toolkit, Design Center.

For more information, please visit www.joinremax.com.

Welcome Edana Spicker

We are pleased to announce that Edana Spicker is now affiliated with our soon-to-open                                   RE/MAX Destiny office in WebJamaica Plain’s Hyde Square. Edana is a licensed Realtor who has specialized in helping people buy and sell homes in Jamaica Plain and nearby communities for over ten years.

She chose to be one of the first agents to affiliate with the new branch of RE/MAX Destiny in Jamaica Plain for several reasons. According to her,  “I am attracted to the collaborative and supportive culture and the powerful, yet accessible marketing tools which will help me to handle my client’s needs even more effectively. Plus, I am excited at the practical matter of being able to serve customer’s from the brand new, conveniently located office in the vital Hyde Square neighborhood. Edana can be reached at agentedana@gmail.com or by calling 617-821-1102.

Client Comments:

Edana,

“HOO-RAY! This week has been so hectic–I am still absorbing the reality. You have been so wonderful though–we really can’t thank you enough. We will certainly refer anyone who’s at any stage of the home-buying process to you!!

Thankyouthankyouthankyou,

– R.H.

Edana,

Thank you soo so sooooooo much for all of your above and beyond help getting me this beautiful home and studio. You are a friend for life.

– F.M.

We have worked with Edana over the years buying and selling several properties.  Edana is a very diligent, responsive and organized real estate professional. I especially appreciate her meticulous eye for details – especially handy with all the contracts and paper work. I have been more than happy to refer Edana to several of my friends over the years. 

– E.K.

Cambridge Condo Trends

Cambridge Condo Trends Jan. 2013

Cambridge Summary: Inventory is slightly lower than a year ago by 2% and remains a challenge for buyers.  Demand remains high and inventory low. ~ condo Listing $ Volume is up 27% from $ 49 million to over 62 million in total condo listing market value as is the median list price. ~ The days on market dropped 66 days to 71 days before going off market. ~ Condos that went under agreement for the month are up sharply by 88%. Cambridge condo sales, month to date, are also up by 12% as we begin 2013.

Cambridge Condo Sales Chart

Sold $ Volume is starting strong up 49% from $5.6 million in 2012 to $8.4 million in 2013. The median sale price increased by 10%. ~ The average square foot price in January was $508 per square foot up 16% from last year with the average living shrunk by 111 square feet.

Paul’s Condo Trends – January 2013

Somerville Condos

Somerville Summary: January condo inventory is at record lows, down 43% from a year ago. ~ Listing $ Volume was down by 40% from $33 million to nearly $20 million in total market value. ~ The median list price increased by 6% with the active days on market shrinking 30 days to just over 2 months. ~ Condos going under agreement improved by 26% from a year ago.

Somerville Condo Sales Chart

The number of condos sold for January went up by 26%. ~ Somerville condo Sold $ Volume for went up 16% from $15 million in sales to over $17 million. ~ Sold average days on market improved by 48 days and the median sale price  improved by 13%. The original price to sale price ratio jumped by 7% of the original list price due to competitive bidding. ~ The average square foot price was up by $60 per square foot with the average condo living area remaining about the same.

While also on Broker Tour !

Several of the RE/MAX Destiny agents were treated to a great tour of the NorthPoint complex in East Cambridge. Amy Clements & Clare McDermott were wonderful hosts, in addition to our tour they shared the larger plans for the complex still yet to come. A big Thank You to Amy and Clare for their time and to Terrie Hayden for arranging the broker tour.

NorthPoint 4

NorthPoint 5
NorthPoint 1

Join Us In Welcoming Our Newest Member !

Please join us in welcoming Joe Fallon to RE/MAX Destiny. Joe will be                                                                     joining us at our soon to be open JamaicaWeb Plain office where he has been a resident for 10 years. Joe started his career in real estate as a rental department manager and has grown into a top producing real estate consultant.

Prior to real estate, Joe’s professional background consisted of Business Management and Special Event planning and marketing. From budgeting and forecasting to operations and logistics, Joe’s resume seems to have been preparing him for his current role in real estate.

Joe is very active in the Jamaica Plain community as a neighbor as well as a business person and is often quoted by local media outlets like NPR, JP Gazette, and JP Patch. A strong supporter of the arts, he also curates many shows in the area and has been known to perform as well.

When asked why he joined, Joe said “I have always thought that RE/MAX had a great presence in the market, as well as a very well done Television ad campaign that reminds people of why. But another important reason for my joining the RE/MAX team is because of the many RE/MAX agents I have been lucky enough to work within the past on the other side of transactions I have been involved in. They have always been professional, competent and friendly, showing strong relationships with their clients. These are all attributes I like to maintain for myself as well. All of these reasons, in addition to how well RE/MAX agents speak of their experiences with the company made my decision to join and easy one.”

 

Contact Joe
Cell: 617-594-0761
e-mail: jpfallon@gmail.com
907 Massachusetts Ave.
Cambridge, MA 02139
617-576-3800

 

Home Sweet Home!

My New Desk

Written By: Elizabeth Bolton

In October, after 12 years at 171 Huron Ave – first at DeWolfe and then Coldwell Banker – I moved across Cambridge to RE/MAX Destiny.

I’m thrilled by the move – and now that I’ve finally unpacked I thought I’d introduce you to my new office.

Over the years many of my favorite agents had moved to RE/MAX and I’m delighted to join them.  Coincidentally, all four of us in my room were formerly at DeWolfe.  The admin and marketing staff at RE/MAX Destiny is top notch and such a pleasure to work with.  The office has all the real estate bases covered with a property management division, commercial real estate agents, a super rental department, and close to 50 residential real estate agents.

My new office address is 907 Massachusetts Ave.  It’s a very different feel than Huron Ave with lots of foot traffic well into the evening and easy access to the Red Line at Central or Harvard.  The convenience of being just down the street from City Hall and the post office can’t be beat and I love walking around Mid-Cambridge when I leave the office.  I’ve yet to find a nearby place for a slice of pizza (where’s my new Armando’s?) but there are plenty of restaurants to explore.  Come join me for lunch when you’re in the neighborhood!

Before I packed up I made sure to photograph my old desk:

This was my desk at Coldwell Banker

This was my desk at Coldwell Banker

And here’s my new space.  It’s really sweet – you can’t see the wide board floors or the wall of windows overlooking Hancock Street and Mass Ave.

My new desk at ReMax Destiny

My new desk at RE/MAX Destiny

If you’re in the neighborhood stop by RE/MAX  at 907 Mass Ave and say hi!