RE/MAX rolls out 2013 national ad campaign


Real estate franchisor RE/MAX will continue its “For All the Things That Move You” national ad campaign in 2013 using an integrated strategy that includes network and cable television, radio, print, digital and social media.

A TV ad campaign that debuts Feb. 25 will feature three 30-second ads, two 15-second spots and one Spanish language ad that will air throughout the U.S.

RE/MAX says creative agency R&R Partners of Las Vegas and media buying agency Carat will help it “maintain a consistent presence throughout the year” with “year-round visibility.”

The franchisor says it intends to maintain its leading national television “share of voice” among real estate companies, which the company claims to have held on to since 2002.

Rival franchisors Century 21 and Coldwell Banker are also seeking to raise brand awareness on TV.

After suspending national TV advertising in 2009, Century 21 returned to the medium with a splash last year, running a Super Bowl ad and spots during the Olympics. Saying last year’s Super Bowl ad helped drive traffic to its website, Century 21 also bought spots before and during this year’s game.

Coldwell Banker’s “Blue Carpet” ad campaign includes 30-second TV spotsairing nationally during music, movie and TV award shows.

According to a survey taken last year, Century 21, RE/MAX and Coldwell Banker are the most recognized real estate brand names used by brokerages. The survey was commissioned by Century 21 and conducted by Millward Brown, a global brand research company.

The new RE/MAX TV ads highlight the “things” that trigger consumers to buy and sell homes.

“The TV spots capture the individual style of consumers from every walk of life, and convey the pride and honor felt by RE/MAX agents who help consumers find a house they can call their home,” said Mike Ryan, RE/MAX’s executive vice president of global communications and branding, in a statement.

To reach the brand’s global market, print and digital ads will be translated into Spanish, Italian, Portuguese, Hindi and Mandarin Chinese.

RE/MAX, which has a partnership with Homes.com, had the most-visited real estate-related website of any real estate franchise in January with 3.99 million total visits, according to Experian Marketing Services.

RE/MAX.com Remains Most-Visited Real Estate Franchise Site

WebCompetitorChart_Hitwise-20122/12/13 – Averaging more than 4 million consumer visits a month, remax.com remained the most visited U.S. real estate franchise website in 2012. And that’s good news for RE/MAX agents who have received more than 12 million free leads from the site since 2006.

Data provided by Experian Hitwise shows that remax.com attracted 52.5 million visits – nearly 28 percent more than the nearest competitor, century21.com, and more than twice as many as fifth-place kw.com.

The remax.com traffic was up nearly 6 percent over 2011 when it also outdistanced all other U.S. real estate franchise websites.

Download the 2012 comparison chart (JPGPDF) showing remax.com ahead of nine competing websites, including coldwellbanker.com, weichert.com and prudentialproperties.com.

Consumer visits to remax.com are bolstered by RE/MAX advertising, principally on TV. The visits, in turn, generate free leads for RE/MAX agents that are distributed through LeadStreet.

Since Hitwise introduced the total-visits metric in November 2009, remax.com has been No. 1 among real estate franchise websites 36 of 38 months through Jan., 2013. Experian Hitwise has the world’s largest sample of online consumer behavioral and search intelligence, and monitors more than 10 million U.S. users.

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Dramatic 2012 Sales, Volume Increases at RE/MAX

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February 12, 2013 – With a housing recovery in full swing, RE/MAX LLC experienced significant improvement in closed transactions and sales volume in 2012. In the U.S., RE/MAX agents were involved with nearly 840,000 transaction sides, an increase of 12% over 2011. The 2012 U.S. sales volume for RE/MAX agents was $165 billion, up 18% from last year. Most importantly, individual productivity within the RE/MAX network rose 15% to an average of 16.3 transaction sides per agent.

“For several years in a row, RE/MAX agents have averaged more sales than other agents. Again in 2012, RE/MAX agents closed more real estate deals than agents with any other brand,” said Margaret Kelly, RE/MAX CEO. “It’s clear that the advanced tools and technology resources RE/MAX offers makes our agents the best prepared to assist home buyers and sellers in this recovering market.”

Since 1997, closed transaction sides in the RE/MAX organization have never fallen below 1 million and have never been exceeded by any competitor. Worldwide in 2012, RE/MAX transaction sides rose 8.4% to 1.3 million and sales volume was up 10.1% to $296 billion.

RE/MAX saw franchise sales growth in 2012, as well. The global franchisor added 739 new franchises and six new countries, including mainland China. RE/MAX ended the year with a country count of 89, an international presence greater than any of its competitors.

In addition to residential performance, nearly 440 commercial offices and divisions increased their transactions by 8.4% and sales volume by 17.4%.

“RE/MAX adapted to the market over the last few years, and trained our agents to succeed. That training paid off, and our agents are now the best positioned for a real estate market that is coming back strong,” Kelly added.

Industry recognition also came to RE/MAX in 2012. For the 10th time in 14 years, RE/MAX, LLC was recognized as the #1 real estate franchisor in Entrepreneur magazine’s 34th annual “Franchise 500.” For the 4th year in a row, RE/MAX earned the top real estate ranking in the Franchise Times Top 200 survey, and was named one of the “Top 50 Franchises for Minorities” by the National Minority Franchising Initiative through the World Franchising Network.

Last year also saw the launch of a redesigned consumer-facing website, remax.com, which is the first real estate franchisor to provide consumers with a personal, consistent web experience across desktops, tablets, and smartphones. Remax.com has been the most visited real estate brand website for the last 3 years according to Experian Hitwise.

As part of the RE/MAX system, brokers and agents have access to comprehensive professional training from the award-winning, on-demand RE/MAX University, as well as technology resources like the RE/MAX Mobile Suite, RE/MAX LeadStreet® and the online customizable marketing toolkit, Design Center.

For more information, please visit www.joinremax.com.

Two Make The Top 25 Individual Agent List For July

We are very proud to announce that two of our members made the                                                                    RE/MAX of New England Top 25 List for July.

Sandrine Deschaux
David Shorey

Sandrine Deschaux receives high honers for being #4 out of close to 3,000 RE/MAX Agents in New England.

David Shorey came in at a very respectable #13.         David was the #1 producer at RE/MAX Destiny for all of 2011.

Great Work…Her’s To Your Continued Success!

 

RE/MAX Sees Strong Agent Growth in 2012

Housing Recovery Brings Agents Back
DENVER, July 30, 2012 – PRNewswire via COMTEX/
PR NewswireWith an improving housing market, real estate agents are returning to the industry. But they’re being very selective about where they’ll have the best chance of success. While other national real estate franchises are still experiencing agent losses, RE/MAX has seen an increase of over 1,300 agents year to date – the first such increase since 2010.

“RE/MAX has always attracted top-performing agents, and that’s especially true after everything we’ve been through in recent years,” said Margaret Kelly, RE/MAX CEO. “Because of the many innovations we’ve put in place, the best agents know that RE/MAX is where they want to be in this new market environment.”

RE/MAX is not just adding new agents, the company is attracting the industry’s top-performing agents. In 2012, the average years of experience a RE/MAX agent has is 15.1. That’s an increase of 23.8% from 2007, positioning the organization for even higher levels of success.

Two national surveys of the country’s best performing real estate brokerages demonstrate that RE/MAX agents outperform agents at the other national franchise organizations. In the REAL Trends 500, RE/MAX brokerages took 44 of the Top 50 positions when ranked according to agent productivity, and the RIS Media Power Broker Survey showed RE/MAX agents averaged 15.6 annual transaction sides, the highest average of any national franchise.

“The many resources and tools RE/MAX offers our agents are second to none, and the comprehensive education from RE/MAX University prepares our agents to provide the highest quality service to the consumer,” Kelly added.

Additionally, RE/MAX has experienced significant success in the sales of new franchises. In the first half of 2012, nearly 300 sales have been recorded. In the United States, Florida led all regions with franchise sales 30% higher than the first half of 2011. Internationally, South Africa saw an increase in sales of 75%, Canada was up by 21% and Europe was 13% higher. Increased franchise sales will lead to a greater number of offices and agents in the near future.

International growth has also continued at a strong pace, with the addition of three countries in the first half of 2012: Morocco, Thailand and the Philippines.

RE/MAX Broker/Owners will be gathering in Washington, D.C., from August 12-14 to mark the many achievements so far in 2012. And the global real estate franchisor will celebrate its 40th anniversary at the annual RE/MAX R4 convention to be held at the MGM Grand Hotel and Casino in Las Vegas next February.

For more information please visit Remax.com or JoinREmax.com.

About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 80 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX.

SOURCE RE/MAX International, Inc.
Copyright (C) 2012 PR Newswire. All rights reserved

MayFest 2012

We had so much fun at MayFest this year! We started out the afternoon at the booth, handing out balloons to the children. It was so much fun to see the turn out and talk to all the wonderful people. We even had great weather, so we were able to get the RE/MAX hot air balloon up this year. We had so much fun working as a team manning the balloon. Our agents got their hands dirty and helped out so much. The office raised $600 in rides, for a great charity (Our Place Homeless Children Center & Cambridge Housing Assistance Fund). We look forward to doing it again in October!