Why RE/MAX

RE/MAX Commercial Builds on Success: Adds Divisions, Records More Transactions, Volume in 2012

PrintDENVER, CO – RE/MAX Commercial experienced impressive growth in 2012 as the commercial real estate market continued to improve. Around the world, RE/MAX Commercial Practitioners were involved in more than 20,400 transaction sides, an increase of 8.4 percent over 2011. And, the 2012 sales volume for RE/MAX Commercial was $7.043 billion, up 17.4 percent from the year before.

“The growth we’ve seen is a tribute to our practitioners, who’ve been working hard in the commercial sector to deliver outstanding service and measurable results to their customers,” said Mike Reagan, RE/MAX Senior Vice President, Business Alliances. “The tools and resources RE/MAX offers gives them a solid foundation and they’ve built on that, finding outstanding success in their local markets.”

In 2012, RE/MAX Commercial grew to 439 offices and divisions, with 3,000 commercial practitioners in 45 countries. RE/MAX Commercial Practitioner Wayne D’Amico is the 2013 president of the Certified Commercial Investment Member Institute (CCIM), the fourth RE/MAX Commercial Practitioner to hold the office in the past 10 years.

In November 2012, RE/MAX launched the first RE/MAX Commercial website, www.remaxcommercial.com, and in just five months, the number of commercial listings has grown to more than a quarter million. The site positions RE/MAX Commercial Practitioners as the go-to choice for buyers, sellers, landlords, tenants, brokers, bankers, municipalities and other potential clients. It features industry hot topics, research and an advanced search feature that gives the commercial consumer the power to not only find properties, but to locate commercial practitioners in their local markets.

The success of RE/MAX Commercial has not gone unnoticed. In 2011 and 2012, RE/MAX Commercial was ranked in National Real Estate Investor (NREI) magazine’s Top 25 list of commercial brokerage networks. In 2013, for the second year in a row, RE/MAX Commercial ranked on the list of the Top 25 Commercial Real Estate Brands in the Lipsey Company Survey.

RE/MAX Commercial will hold its sixth annual World Commercial Symposium, September 18 – 20 at RE/MAX Headquarters in Denver, Colorado. Each year, the Symposium brings together the best and most productive commercial practitioners in the RE/MAX network.

As part of the RE/MAX system, brokers and commercial practitioners have access to comprehensive professional training from the award-winning, on-demand RE/MAX University, as well as technology resources like LoopNet, Trepp Loan and REI Wise Investment Analysis.

For more information about RE/MAX, please visit www.remaxcommercial.com or www.joinremax.com.

 

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RE/MAX Celebrates More Than $128 Million in Total Donations

Agents and Offices Donate Over $8 million in 2012

DENVER – As a proud partner of Children’s Miracle Network Hospitals®, RE/MAX, LLC has made a mark – an $8.2 million mark – in contributions to the nonprofit organization over the past year alone.

The partnership between RE/MAX and CMN Hospitals developed in 1992 and has grown continuously since. To date, RE/MAX agents have donated more than $128 million to help fund life-saving treatments with advanced medical equipment, cutting-edge research and continuing education.

“More than 20 years ago, we aligned with an organization that shared the same deeply rooted value of family,” said Gail Liniger, RE/MAX Co-Founder and Vice Chair. “The millions of families our agents have helped Children’s Miracle Network Hospitals reach is beyond what we ever imagined.

”RE/MAX has grown to be one of the leading real state franchise companies with nearly 90,000 agents and a global reach of more than 85 countries. To accommodate the interest in helping sick and injured children across the U.S. and Canada, the RE/MAX Miracle Home® program was launched in 1992. Later, a Miracle Property® program was established for RE/MAX Commercial Practitioners.

In 2011, Dave and Gail Liniger received the Children’s Miracle Network Founders Award. Only six other individuals had received the award, which recognizes North America’s greatest leaders, ranging from CMN Hospital board members and CEOs to fundraising experts.

Last year, RE/MAX and CMN Hospitals designated August as the RE/MAX Month of Miracles. While donations are made year-round, this particular month serves as a reminder to homebuyers and sellers that they can help make a difference too; participating RE/MAX agents will make a donation to CMN Hospitals for each home sold.

“RE/MAX Miracle Agents are exceptional because they incorporate the spirit of giving into each business transaction, raising funds year-round,” said John Lauck, President and CEO, Children’s Miracle Network Hospitals. “Our hospitals are benefiting tremendously from the $8.2 million raised in 2012, and we’re thrilled to start our 30th year on a high note.”

Earlier this month, Children’s Miracle Network Hospitals® announced a benchmark year reaching its 2012 goal of $300 million. With record-breaking contributions, a celebration was held at the CMN Hospitals headquarters in Salt Lake City. And, as promised a year ago, Lauck shaved his head in honor of the accomplishment. Overall, Children’s Miracle Network Hospitals® has raised $4.7 billion for children and their families.

For more information about RE/MAX and its partner organizations, visit
www.remax.com.

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RE/MAX rolls out 2013 national ad campaign


Real estate franchisor RE/MAX will continue its “For All the Things That Move You” national ad campaign in 2013 using an integrated strategy that includes network and cable television, radio, print, digital and social media.

A TV ad campaign that debuts Feb. 25 will feature three 30-second ads, two 15-second spots and one Spanish language ad that will air throughout the U.S.

RE/MAX says creative agency R&R Partners of Las Vegas and media buying agency Carat will help it “maintain a consistent presence throughout the year” with “year-round visibility.”

The franchisor says it intends to maintain its leading national television “share of voice” among real estate companies, which the company claims to have held on to since 2002.

Rival franchisors Century 21 and Coldwell Banker are also seeking to raise brand awareness on TV.

After suspending national TV advertising in 2009, Century 21 returned to the medium with a splash last year, running a Super Bowl ad and spots during the Olympics. Saying last year’s Super Bowl ad helped drive traffic to its website, Century 21 also bought spots before and during this year’s game.

Coldwell Banker’s “Blue Carpet” ad campaign includes 30-second TV spotsairing nationally during music, movie and TV award shows.

According to a survey taken last year, Century 21, RE/MAX and Coldwell Banker are the most recognized real estate brand names used by brokerages. The survey was commissioned by Century 21 and conducted by Millward Brown, a global brand research company.

The new RE/MAX TV ads highlight the “things” that trigger consumers to buy and sell homes.

“The TV spots capture the individual style of consumers from every walk of life, and convey the pride and honor felt by RE/MAX agents who help consumers find a house they can call their home,” said Mike Ryan, RE/MAX’s executive vice president of global communications and branding, in a statement.

To reach the brand’s global market, print and digital ads will be translated into Spanish, Italian, Portuguese, Hindi and Mandarin Chinese.

RE/MAX, which has a partnership with Homes.com, had the most-visited real estate-related website of any real estate franchise in January with 3.99 million total visits, according to Experian Marketing Services.

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RE/MAX.com Remains Most-Visited Real Estate Franchise Site

WebCompetitorChart_Hitwise-20122/12/13 – Averaging more than 4 million consumer visits a month, remax.com remained the most visited U.S. real estate franchise website in 2012. And that’s good news for RE/MAX agents who have received more than 12 million free leads from the site since 2006.

Data provided by Experian Hitwise shows that remax.com attracted 52.5 million visits – nearly 28 percent more than the nearest competitor, century21.com, and more than twice as many as fifth-place kw.com.

The remax.com traffic was up nearly 6 percent over 2011 when it also outdistanced all other U.S. real estate franchise websites.

Download the 2012 comparison chart (JPG, PDF) showing remax.com ahead of nine competing websites, including coldwellbanker.com, weichert.com and prudentialproperties.com.

Consumer visits to remax.com are bolstered by RE/MAX advertising, principally on TV. The visits, in turn, generate free leads for RE/MAX agents that are distributed through LeadStreet.

Since Hitwise introduced the total-visits metric in November 2009, remax.com has been No. 1 among real estate franchise websites 36 of 38 months through Jan., 2013. Experian Hitwise has the world’s largest sample of online consumer behavioral and search intelligence, and monitors more than 10 million U.S. users.

RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.

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Dramatic 2012 Sales, Volume Increases at RE/MAX

                                                                              remax

February 12, 2013 – With a housing recovery in full swing, RE/MAX LLC experienced significant improvement in closed transactions and sales volume in 2012. In the U.S., RE/MAX agents were involved with nearly 840,000 transaction sides, an increase of 12% over 2011. The 2012 U.S. sales volume for RE/MAX agents was $165 billion, up 18% from last year. Most importantly, individual productivity within the RE/MAX network rose 15% to an average of 16.3 transaction sides per agent.

“For several years in a row, RE/MAX agents have averaged more sales than other agents. Again in 2012, RE/MAX agents closed more real estate deals than agents with any other brand,” said Margaret Kelly, RE/MAX CEO. “It’s clear that the advanced tools and technology resources RE/MAX offers makes our agents the best prepared to assist home buyers and sellers in this recovering market.”

Since 1997, closed transaction sides in the RE/MAX organization have never fallen below 1 million and have never been exceeded by any competitor. Worldwide in 2012, RE/MAX transaction sides rose 8.4% to 1.3 million and sales volume was up 10.1% to $296 billion.

RE/MAX saw franchise sales growth in 2012, as well. The global franchisor added 739 new franchises and six new countries, including mainland China. RE/MAX ended the year with a country count of 89, an international presence greater than any of its competitors.

In addition to residential performance, nearly 440 commercial offices and divisions increased their transactions by 8.4% and sales volume by 17.4%.

“RE/MAX adapted to the market over the last few years, and trained our agents to succeed. That training paid off, and our agents are now the best positioned for a real estate market that is coming back strong,” Kelly added.

Industry recognition also came to RE/MAX in 2012. For the 10th time in 14 years, RE/MAX, LLC was recognized as the #1 real estate franchisor in Entrepreneur magazine’s 34th annual “Franchise 500.” For the 4th year in a row, RE/MAX earned the top real estate ranking in the Franchise Times Top 200 survey, and was named one of the “Top 50 Franchises for Minorities” by the National Minority Franchising Initiative through the World Franchising Network.

Last year also saw the launch of a redesigned consumer-facing website, remax.com, which is the first real estate franchisor to provide consumers with a personal, consistent web experience across desktops, tablets, and smartphones. Remax.com has been the most visited real estate brand website for the last 3 years according to Experian Hitwise.

As part of the RE/MAX system, brokers and agents have access to comprehensive professional training from the award-winning, on-demand RE/MAX University, as well as technology resources like the RE/MAX Mobile Suite, RE/MAX LeadStreet® and the online customizable marketing toolkit, Design Center.

For more information, please visit www.joinremax.com.

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Two Make The Top 25 Individual Agent List For July

We are very proud to announce that two of our members made the                                                                    RE/MAX of New England Top 25 List for July.

Sandrine Deschaux
David Shorey

Sandrine Deschaux receives high honers for being #4 out of close to 3,000 RE/MAX Agents in New England.

David Shorey came in at a very respectable #13.         David was the #1 producer at RE/MAX Destiny for all of 2011.

Great Work…Her’s To Your Continued Success!

 

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RE/MAX Sees Strong Agent Growth in 2012

Housing Recovery Brings Agents Back
DENVER, July 30, 2012 – PRNewswire via COMTEX/
PR NewswireWith an improving housing market, real estate agents are returning to the industry. But they’re being very selective about where they’ll have the best chance of success. While other national real estate franchises are still experiencing agent losses, RE/MAX has seen an increase of over 1,300 agents year to date – the first such increase since 2010.

“RE/MAX has always attracted top-performing agents, and that’s especially true after everything we’ve been through in recent years,” said Margaret Kelly, RE/MAX CEO. “Because of the many innovations we’ve put in place, the best agents know that RE/MAX is where they want to be in this new market environment.”

RE/MAX is not just adding new agents, the company is attracting the industry’s top-performing agents. In 2012, the average years of experience a RE/MAX agent has is 15.1. That’s an increase of 23.8% from 2007, positioning the organization for even higher levels of success.

Two national surveys of the country’s best performing real estate brokerages demonstrate that RE/MAX agents outperform agents at the other national franchise organizations. In the REAL Trends 500, RE/MAX brokerages took 44 of the Top 50 positions when ranked according to agent productivity, and the RIS Media Power Broker Survey showed RE/MAX agents averaged 15.6 annual transaction sides, the highest average of any national franchise.

“The many resources and tools RE/MAX offers our agents are second to none, and the comprehensive education from RE/MAX University prepares our agents to provide the highest quality service to the consumer,” Kelly added.

Additionally, RE/MAX has experienced significant success in the sales of new franchises. In the first half of 2012, nearly 300 sales have been recorded. In the United States, Florida led all regions with franchise sales 30% higher than the first half of 2011. Internationally, South Africa saw an increase in sales of 75%, Canada was up by 21% and Europe was 13% higher. Increased franchise sales will lead to a greater number of offices and agents in the near future.

International growth has also continued at a strong pace, with the addition of three countries in the first half of 2012: Morocco, Thailand and the Philippines.

RE/MAX Broker/Owners will be gathering in Washington, D.C., from August 12-14 to mark the many achievements so far in 2012. And the global real estate franchisor will celebrate its 40th anniversary at the annual RE/MAX R4 convention to be held at the MGM Grand Hotel and Casino in Las Vegas next February.

For more information please visit Remax.com or JoinREmax.com.

About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 80 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX.

SOURCE RE/MAX International, Inc.
Copyright (C) 2012 PR Newswire. All rights reserved

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